Leading By Design: The Ikea Story Hardcover

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Sell
Published date: 
01/2015
Language: 
Ingvar Kamprad and Bertil Torekull Leading By Design: The Ikea Story HardcoverLeading By Design: The Ikea Story Hardcover
Price: 
RM15
Actual price: 
RM62
Payment mode: 
Inter Bank Transfer
Book Description: 

Based on exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Leading by Design tells the inside story of Kamprad's humble roots and of the visionary concepts and innovative strategies that turned a small, Swedish mail-order company into a worldwide commercial giant.

When in 1943 at age seventeen Ingvar Kamprad founded IKEA, he had no way of knowing that IKEA would come to represent dedication to quality, a distinct design style, and convenience to the harried modern consumer. Today, more than 195 million people worldwide frequent his 150 stores in thirty countries, and almost 100 million catalogs are printed each year.

Location: 
Petaling Jaya, Malaysia
Status: 
Open